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Lego Drops Shell Over Greenpeace Spill Video
October 13, 2014
Lego has ditched a long-standing partnership with Shell, after a Greenpeace video used its toys to illustrate an Arctic oil spill.
The decision comes after the slick parody video by the environmental group went viral online, garnering more than 5 million YouTube hits, over the oil giant's plan to drill in the Arctic.
Using Lego blocks, the video starts by showing animals in pristine snowy wilderness before moving on to a scene of heavy machinery drilling for oil.
To gentle background music a Shell branded road tanker and petrol station are brought into view - before it zooms in on a pin-striped businessman smoking a cigar on a Shell offshore drilling rig.